# Starline Group — Sales Sheet for Amy Conversation

## Customer Context
- **Current Machine:** WorkCentre 5945 (B&W, 45 ppm, 130-sheet DADF)
- **Use Case:** HEAVY SCANNING — "they scan a lot, a lot"
- **Goal:** Upgrade document feeder capacity and speed

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## The Two Paths

### PATH A: LEASE (Preferred)
- Smaller monthly payment
- Get more machine without large upfront cost
- Easy to upgrade capacity

### PATH B: PURCHASE
- Larger upfront investment
- Limited by their budget
- Need to define budget first

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## Equipment Options

### Option 1: B8155 (Like-for-Like Upgrade)
- **Similar to:** WorkCentre 5945
- **Speed:** 55 ppm (slightly faster than 5945's 45 ppm)
- **DADF:** 130 sheets (same capacity)
- **Lease Price:** ~$150-175/month
- **Purchase Price:** ~$7,500 + delivery/installation
- **Best For:** If they just want a newer machine without upgrading feeder capacity

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### Option 2: B8170 (High-Capacity Beast) — **RECOMMENDED**
- **Speed:** 70 ppm
- **DADF:** 250 sheets ("mumbo jumbo mother-of-all document feeders")
- **Lease Price:** $250-275/month
- **Purchase Price:** $10,000-12,000 + delivery/installation
- **Best For:** High-volume scanning operations — this is the machine for them

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## Conversation Flow with Amy

### Opening Question
"If you're able to lease a machine, is that something you'd want to do? It's a smaller payment — monthly — and you're able to get more machine without putting a lot of money out of your pocket."

**Especially add:** "If you want a higher capacity feeder than what you have right now, leasing gets you there easier."

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### If YES to Lease
→ Push the **B8170** at $250-275/month
→ "That gets you the 250-sheet document feeder — double what you have now. You'll reload half as often."

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### If NO to Lease (Purchase Only)
→ Need to define budget
→ "Okay, what's your budget? What do you think you can squeeze?"
→ Then work backward: "Here's the most document feeder capacity we can get you for [their budget]."

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## Key Selling Points for B8170

1. **250-sheet DADF** vs their current 130-sheet — **double the capacity**
2. **70 ppm** vs their current 45 ppm — **55% faster**
3. **Single-pass duplex** — scans both sides at once
4. **High-volume duty cycle** — built for heavy scanning operations
5. **Monthly lease** — no big upfront outlay

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## The Math for Amy

| Option | DADF Capacity | Speed | Monthly Lease | Purchase |
|--------|---------------|-------|---------------|----------|
| **Current (5945)** | 130 sheets | 45 ppm | — | — |
| **B8155** | 130 sheets | 55 ppm | ~$175/mo | ~$7,500 |
| **B8170** | **250 sheets** | **70 ppm** | **$250-275/mo** | **$10-12K** |

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## Bottom Line

**Lease path:** Get them into the B8170 at $250-275/month. That's the play.

**Purchase path:** Let Amy's budget dictate what you can offer. The B8155 is $7,500 — that's the floor. The B8170 at $10-12K is the ceiling.

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## Remember

- They **scan a lot** — this is a scanner-first conversation
- Higher capacity feeder = fewer reloads = more productivity
- Lease = lower barrier to entry for premium equipment
- Let Amy's preference (lease vs purchase) guide the conversation